A Hidden Palace in Nolita: 4 Centre Market Place

Although Nolita enjoys a prime downtown location it remains a bit of an enigma to most New Yorkers.  Nolita, which stands for north of Little Italy, was pretty much annexed by the real estate community in the late 1990s and bestowed with a fresher, hipper name to increase the neighborhood cache and to drive development.  

4 Center Market Place, which sits directly behind the former police headquarters building at 1 Center Street, is one of eight small buildings that share this rather cozy off the grid street. Tucked away between Grand Street and Broome Street, this gut renovated single-unit townhouse provides almost every amenity to enjoy family life or to entertain until you drop.  Artfully designed with a curated collection of materials, this grand home offers Architectural Digest flair to every floor. 

Built in the early 1900s, 4 Centre Market Place originally served as a newspaper office for reporters covering the police beat. In 2004, the rather ordinary townhouse and three other similar buildings on the street were purchased by celebrity design team Cortney and Robert Novogratz. Soon thereafter the property was sold to the investor and socialite Bradley Zipper, whose vision was to create an ultra luxury space to host celebrity soirees and lavish business events. To this end, he hired the Novogratz team to create the A-list worthy property it is today.

The Novogratz team, whose previous work includes a number of projects in Soho and Chelsea (gut-jobs all), are well known for incorporating architectural recoveries into their projects. Together, they scour markets and antique stores across the globe in search of oddities and castoffs that they can integrate into their projects. “There’s a story with everything” is a refrain often used by Mrs. Novogratz.  And if these artifacts could talk for themselves, everyone would be listening.  At 4 Centre Market Place, for instance, the fourth-floor zinc and mahogany bar originated from Paris and a vintage 1940s pool table awaits on the third floor.

The townhouse offers 5000 square feet of wonderment, spread out over six floors and six exterior spaces.  Ascending through the home one feels like they are moving from exhibit-to-exhibit in a designer showhouse.  Each floor has been transformed into something special with its own theme and virtually no connection to the floors below or above.   

Perhaps the biggest surprise here is at the front door.  Frankly put, the building’s exterior pales in comparison to the splendor inside.  Upon entry, one is struck by the sheer volume of the first floor.  The open loft-style floor plan, spanning 25 feet in width, combined with 12-foot high ceilings, offers a Gatsby-like setting in which to indulge.  The open plan allows you to literally float through the space passing the living and dining areas before you reach the kitchen, a divine place to cook and gather.  Warm wide plank floors, tin ceilings and exposed brick accentuate the space.  

The kitchen, encased in stainless steel, is worthy of any five-star restaurant. The showstopper is the oversized center island with overhead vent.  The Moroccan tiles dance along the floor and dazzle from below.  Off the kitchen is the first of the six outdoor spaces in the home. Three stunning French-styled doors with overhead transoms lead you to a decked courtyard that offers a 120-inch projection screen, a firepit and a BBQ grill.  The energy between these two spaces on a summer evening is truly magical.

As everyone knows, you can’t entertain without wine. The basement level sports a wine cellar which happens to be a replica of one in a Meatpacking District club. Even the most committed wine connoisseur will be hard-pressed to fill up this space, which allows for 900 bottles of the finest vintage and seating for up to fifteen.  There is also a separate laundry room and half bath on this level.

The master suite consumes the entire second floor, split between an enormous bedroom toward the front and a five-fixture bath at the rear.   The focal point of the room are the three floor-to-ceiling French Doors with overhead transoms.  Think Bourbon Street as you crack the doors open or step out onto the Juliet balcony.  Ten-foot high ceilings, wide plank flooring and textured Venetian plaster walls complete the space. 

The third floor offers both a guest bedroom and a game room. This is where you’ll find the vintage pool table. French doors, similar to the bedroom floor below, lead to a Juliet balcony and provide ample natural light. In this one-of-a-kind townhome, this floor is one more open space used to congregate and to entertain.  

On the fourth floor is the 14-foot Parisian bar, a truly unique way to entertain guests in grand fashion. The room also contains a wood-burning fireplace and outdoor terraces on both sides that provide eastern and western exposures.

On the top floor is the rooftop terrace, complete with jacuzzi and dead-on views of the spectacular domed cupola atop the Police Building.  

As you’d expect with a home this grand, it offers a host of home conveniences including:  Video intercom, central air, a Sonos audio system and a Nest thermostat that can be controlled remotely.

4 Centre Market Place is available both furnished and unfurnished starting November 1.  The rent is $40,000 per month for a 1-12 month term.  The listing is being represented by Brandon Trentham, Yoon Hoshue and Jill Camac of Compass.  For further information regarding this special residence, please Click Here.

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